WHY
In the recent years Corporate Responsibility and its siblings Sustainability, Social Responsibility and Corporate Citizenship have gained recognition and acceptance in business and the media. While the idea of business expanding its definition of success beyond strictly revenues has won the minds of the world, there is a great deal to learn about bringing this idea into practice.
The Global Innovation Bank aims to showcase the practical face of Corporate Responsibility. Each record of the Bank is an experiment in which business methods, tools, and organizations are being used for the benefit of the world. Designed for business faculty, practitioners, media and students, the profiles in the Innovation Bank bring to life the ways that business is acting as an agent of world benefit.
