Business as a Leader of Positive Change: Beijing, China


BAWB Beijing Conference
On March 9th, 2005 business leaders in China participated in a Summit entitled "Business as a Leader of Positive Change" held in Beijing on March 9, 2005. The event focused on issues of corporate social responsibility (CSR), initiated conversations and created networks of leaders interested in how business can create positive social change in China.

David Cooperrider, Ph.D and Professor and Chairman of the Department of Organizational Behavior at the Weatherhead School of Management, Case Western Reserve University facilitated the event. Dr. Cooperrider, world-renowned for his facilitative skills, helped participants through a "world inquiry" process.Ê The world inquiry is an appreciative inquiry intervention "dedicated to discovering, appreciating, and mobilizing the best in business with a task of creating prosperous inspired and sustainable societies that work for all." The summit was the inaugural event for the BAWB Beijing Inquiry Community.

Event hosts included: Christopher Worley, PhD, Director of Pepperdine University's Organization Development Graduate Program; Dr. Cooperrider; and Remin University of Beijing.

Download the Beijing Conference Proceedings Here

Invited keynotes:

David Cooperrider has served as researcher and advisor to a wide variety of organizations including, for example, Yellow Roadway Corp., Green Mountain Coffee Roasters, McCann-Erickson, Nutrimental Foods, World Vision, Cleveland Clinic, American Red Cross, and United Way of America. His founding work in this area is creating a positive revolution in the leadership of change; it is helping companies all over the world discover the power of the strength-based approaches to planning and multi-stakeholder cooperation. Admiral Clark, the CNO of the Navy, for example recently met with David to bring appreciative inquiry (AI) into the Navy for a multiyear project on Bold and Enlightened Naval Leadership. Professor Cooperrider was asked by the United Nations Global Compact to design and facilitate a historic, unprecedented Summit meeting between Kofi Annan and 500 business leaders to unite the strengths of markets with the authority of universal ideals to make globalization work for everyone. Cooperrider's work is especially important because of its ability to enable positive change in systems of very large and complex scale.

Kenneth Murrell, Ph.D.,
Professor of Management and Management Information Systems
University of West Florida
Professor Murrell has worked with the World Bank, the UN Development Program, the U.S. Agency for International Development, and he's worked in Asia, Africa, South America, and the Middle East. He' has worked with many large organization such as G.D. Searle, Motorola, Pfizer, BellSouth, and Toyota. He's taught at American University in Cairo, at George Washington and American Universities in Washington DC, at St. Bonaventure, Columbia, DePaul, Brooklyn Polytechnic, Monterey Institute of International Studies, University of Nebraska, Salford University in the UK, Keil Centre in Scotland, and the University of Miami. He currently is helping to develop new doctoral programs at Pepperdine in California and Benedictine University in Illinois as well as a new master's degree program at Antioch in downtown Chicago. Professor Murrell chaired the board of the Academy of Management's Organization Development and Change division, and he is part of a growing group of Appreciative Inquiry practitioners with the Taos Institute of New Mexico. He is co-author of Empowering Employees and as an international consultant and community activist, Professor Murrell has pioneered ways of working and ways of thinking that build empowerment.

Christopher G. Worley, Ph.D.
Director of MSOD Program and Professor of Organization Theory
B.S., Westminster College; M.S., Colorado State University; M.S., Pepperdine University; Ph.D., University of Southern California.
Dr. Worley is past President of the National Academy of Management's OD Division and has lectured and taught at USC, Tsinghua University, Nijenrode University, and Bowling Green State University. He has consulted with large and medium sized organizations, including Microsoft, BP, Hewlett Packard, Intel, the Canadian Broadcasting Company, and American Healthways, on strategy and organization design. He is the co-author of Organization Development and Change, the largest selling textbook in organization development and Integrated Strategic Change. Dr. Worley has been director of Pepperdine University's Master of Science in Organization Development program for seven years. His presentations to the Academy of Management, the OD Network, and The Conference Board have focused on both scholarly topics as well as practical applications. He was honored as a Harriet and Charles Luckman Distinguished Teaching Fellow in 1995.
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