According to Natura's website, the search for beauty is a legitimate yearning of all human beings, but based on stereotypes imposed by society. Natura believes we must demystify the ideal of beauty and maintain ourselves by cultivating and conserving our bodies.
In an effort to move towards a more sustainable business model, Natura, Brazil’s leading cosmetics company, launched a new product line, Nature Ekos. Natura Ekos line of fragrances, personal care and ambience products draws from the wealth of Brazil's biodiversity and is inspired by traditional uses of plant ingredients.
In keeping with the concept of sustainability, Natura Ekos products are biodegradable and use bottles and packaging that contain recycled material. Refills are provided for each product, which both reduces their environmental impact and increases the price competitiveness of the Ekos products.
Procter and Gamble no longer looks at the developing world as a distraction: now they see it as a key to their future. One result of this shift in mindset is PuR, a water-purification treatment system, developed in partnership with The International Council of Nurses (ICN) and the US Centers for Disease Control and Prevention (CDC), which is already saving many lives by providing clean drinking water. The potential impact for improved health and profitability is high.
