TerraCycle has developed an innovative process for creating organic non-toxic fertilizers - the world’s first consumer product line that is not only made completely from waste but is also packaged in waste. The company follows ecologically sound, chemically-free methods for delivering a product that assures the superior growth of vegetation. In addition, TerraCycle has created innovative opportunities for local communities such as urban community gardens and school-wide recycling events.
Innovation
The process of “terracycling” takes advantage of the natural excretory functions of the earthworm. The cycle operates as follows: Waste from school cafeterias is collected and used as food for worms. The worms digest the food, and create their own waste that is turned into plant fuel. The plant fuel nourishes plants so that they grow and complete the photosynthesis process, generating more oxygen. The oxygen is absorbed by humans who create more food waste, and the cycle repeats.
The process is environmentally friendly, and results in a fertilizer with no harsh chemicals. Because the fertilizer is non-toxic, it is practical for indoor as well as outdoor use. The company obtains its packaging supplies with the assistance of elementary school children, and from other companies’ surplus material. While environmentally sound, this method is expensive because it requires obtaining materials from a wide variety of suppliers in unconventional ways. However, that cost is recaptured because TerraCycle is compensated for collection of organic waste from institutions that traditionally pay for it to be placed in landfills with other waste.
Impact
TerraCycle’s plant fuel products have a positive impact on the earth by reducing the amount of waste that is deposited into the soil and creating more oxygen. Businesses are becoming aware of the environmental advantages of organic fertilizer. The USDA projects that organic food sales are growing at an annual rate of 20% each year, and are expected to reach $20 billion by 2005. TerraCycle has captured the market by tapping into this growth trend.
In addition to financial success, TerraCycle has had a positive social impact on communities. The company has joined with a nationally recognized non-profit group to develop urban community gardens and even a new TerraCycle facility in the inner city. It has also created and supported school-wide recycling events.
Inspiration
In creating TerraCycle, Tom Szaky has established a complete cyclical method of production that results in a final product that is produced by waste and packaged in waste. Earth Plant Fuel is the “first mass produced consumer product” that has a “negative environmental footprint.” The company has shown its commitment to the global community by active involvement in consumer education. Most of TerraCycle employees are students. They volunteer their summers to help run the business, and learn skills and values first hand. The company encourages community organizations such as churches and schools to become involve in recycling, and provides hands-on programs. TerraCycle employees share a passion for creating a positive change in the environment and in society while promoting a successful product.
The World Inquiry editorial team edited this profile from the original submission of the interviewer or other source. The views expressed do not necessarily represent Case Western Reserve University, the Weatherhead School of Management or the Center for Business as an Agent of World Benefit. More >>
